I was asked to teach a class for an office who wanted to know the latest and greatest in the world of social media. However, when I started my research for the class, I found that their website and the sites of their agents seemed disjointed, unfinished and in need of an update. I realized that I could not in good conscious have them do all sorts of great work and sharing on social media just to point consumers back to less than awesome sites.
I would recommend that you begin at the beginning as well. Or, in some cases, revisit your starting point. If you are pushing traffic back to your website - make sure it's current and professional. As we wind down 2010, take some time to update your photo, check your links, freshen up your homepage and profile pages.
Before 2011 begins, you can freshen up your social media profiles as well. Update your LinkedIn profile - tweak your job descriptions, add your groups and affiliations and get recommended. Peer reviews matter more than what you say about yourself! Check your Facebook profile and make sure your contact information is current, review your friend lists and privacy settings. Are you sharing more than you realize? Revisit your Twitter account. Tighten up your bio, add some more followers, create a few lists and share relevant content. Don't forget to show some personality on Twitter!
Video is here to stay - make 2011 your year to set up a You Tube account, buy a Flip camera and tripod and try a few listing videos. Don't put this off any longer! When you post a video, use your keywords just as you would in a blog post or on Twitter.
Begin at the beginning - go through all your online websites, company profiles, social media accounts and wherever else you hang out online and make sure your information is current. Is it time to revisit your keywords? Do you need to drop a keyword or two and add others? Focus on this work now while you have time and before the new year hits.
Cause you know I will have a brand spanking new To Do List for you in 2011 :)
