You've heard me say it before - that line that used to exist between our personal lives and our business lives is getting blurry. Depending on how immersed you are in social media at this point, you may have almost no line at all anymore. The good news is - business is social :)
Think of Facebook as a way to soft sell your business and listings. A few ways you can accomplish this are:
1. Update your Facebook status to show what you are doing ... are you showing houses? Type it in! Listing a home? Type it in! One small word of caution - don't have every status update you type in be work-related.
2. Use the Post option to let your Facebook friends know about a new listing, price changes, or even an update to your personal website. You can post the URL for your listing fairly easily. If you are using Postlets, Realtor.com or even your microsite, each listing has it's own unique URL if you drill down far enough. A link to your virtual tour is simple to add as well in this section.
3. Create a separate Photo Album for each listing you have - use the Photos tab, create a new Album and name it the property address. Upload your property photos and include info about the home in the album information. You even have the option to share the album with folks that are not on Facebook!
These are just a few ideas to get you started - but we are only scratching the surface!
Remember that your Facebook page should not be all business, if you want a business-only social networking site use LinkedIn or ActiveRain. If you use Facebook as a way to connect with your sphere of influence in a meaningful way - you will see the rewards.
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