I am huge fan of all things Seth Godin ... I devour his books and blog posts. The post I read today on Seth's Blog was simple yet complicated and creative. If you've never read a Seth Godin book, check out Amazon for all of his works or see the book list on his blog. Start with the post below ...
http://sethgodin.typepad.com/seths_blog/2008/12/the-power-of-sm.html
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