25 March 2010

Tweet & Greet TONIGHT!

Okay folks - this is your final reminder on the only remaining channel I haven't promoted tonight's PA Chapter of REALTOR® Magazine’s Young Professionals Network Tweet & Greet on yet ....

Join us on Thursday, March 25th at 5:30pm for a session on using twitter in your business while socializing with some of the area's leading real estate pros. A very informal learning experience followed by great networking at Crossroads Tavern in Hilltown. Sign up here!

Pennsylvania's chapter of YPN is growing quickly! Chartered in 2009, it helps the "next generation" of real estate professionals deal with unique challenges, learn technology and meet other young professionals throughout the state.

Directions Note: Apparently the address listed for the tavern doesn't jive for GPS units. If you it is about 600 yards north of that location. Look for the signs!

For more on the PA Chapter of REALTOR® Magazine’s Young Professionals Network:
- Visit our website
- Fan our Facebook Page
- Follow us on Twitter

10 March 2010

Yes, I Broke Up With You on Facebook.

Hi, my name is Stefanie and I break up with "friends" on Facebook all the time. Let me explain.

Is there anyone who isn't on Facebook? Currently, Facebook is posting that they have more than 400 million active users with the average user having more than 130 friends and whoa - more than 35 million users update their status each day (get more fun Facebook stats here).

My ideas about Facebook and my social contract with other users has morphed quite a bit over the years. A few things have not changed:

1. I don't connect with people I don't know
2. If we "sort of" know each other, you've got to give me something in the initial friend request - why we should connect, or I typically ignore the request
3. I might break-up with you on a whim

I have always been a private person. I lock down most of my Facebook photo albums and I keep my updates fairly vanilla. And every so often ... I go on a break-up spree.

Don't be offended. It's not you, it's me.

As my "people I lock out of everything" group slowly grows, I get anxious. Why did I accept this person as a Facebook friend if I am not letting them see any of my stuff? And that's when you get broken-up with ... hopefully I just disappear from your feed and your thoughts.

Every so often, someone will ask, "did you break-up with me on Facebook"??? Well okay, break-up is my word for it, but you get the gist. Yes, I did break-up with you on Facebook.

Why? Because I'm keeping my Facebook profile personal, most of my work goes on my fan pages now. Like many of you, every member of my family is on ... plus my best friends, my college roommates, my sorority sisters and yes an ex or two and Facebook is how I communicate and keep up with them. I share photos, updates and news with them that *most* people that don't really know me would not be interested in seeing. I'm not saying that my 250 Facebook friends are all my best pals, but I do friend and unfriend with purpose. So really, it's not you, it's me.

I read a great post from Louis Gray the other day that explains this much better than I just did ... read it here.

07 March 2010

Hey Did You Hear ... ??? We Have a New Agreement of Sale in PA!

It's finally here ... the new Pennsylvania Agreement of Sale has landed!!! The new forms are already available online and ready for use. If you haven't done so already - make sure you check out the new forms and the all new Guidelines for Preparation and Use that PAR put together to assist you with completing this new agreement of sale. The new forms are already in RealFast2Go and the changes are significant, so take a peek before you need to write an agreement. You can access the Guidelines for Preparation and Use on our intranet here.

So what has really changed? Well, in a nutshell:
1. data layout - first page
2. mortgage contingency
3. inspections
4. escrow & return of deposits
5. mediation
6. signature page

So not that much right? Wrong. Take a class! We all need our 14 hours of Continuing Education before our license renewal at the end of May 2010 - so why not take 7 hours of CE on the new AOS?!

Other online resources ...
PARealtor website - the PA Association of Realtors main site
Just Listed website - real estate news from PAR
PAR Facebook Fan Page
PAR Just Listed on Twitter

Have a fantastic week :)

05 March 2010

Keepin it Fresh

Facebook Fan Pages are all the rage now that everyone knows about their Google juice. Getting started is easy - too easy. It's the keeping up with it that is hard. Why? Well, for the very reason that Google loves Facebook Fan Pages in the first place - fresh content.

A few ideas ... beyond posting your listings (well durrr, everyone is doing that):

1. Post photos - not just of your listings, but of the community you work in, your favorite spots around town, or even your happy customers at the settlement table

2. Post links - to helpful information (tax credit, state/county/township news, community events, your favorite places to go, eat, hang out and shop

3. Post notes - you can use the Notes section as a blog of sorts ... when you create a new note, it will post to your fan page wall

4. Post videos - take a quick video ... you can talk about the latest market stats in your area, talk about different areas in your community and why they are so cool/interesting/fun, even a little video about you

5. Post events - create a new event when you are having an Open House or Brokers Open and invite your fans to attend

Remember you WANT people to comment on what you are posting and when they do - you should be commenting back. Even if it's just a "hey thanks for commenting". Let your fans know that you appreciate their fandom and recognize their comments.

Don't forget to share your page with the world. Similar to a website, you have to tell people about your Facebook Fan Page everywhere if you want them to actually check it out. Once you reach 30 fans, you can get your own Fan Page username (www.facebook.com/yoursupercoolpage) by going to www.facebook.com/username and setting up a name for your page. Once you have your Fan Page username, share it everywhere - your website, your email signature, your online profiles, even your print materials.

Have a great weekend!

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