Facebook Fan Pages are all the rage now that everyone knows about their Google juice. Getting started is easy - too easy. It's the keeping up with it that is hard. Why? Well, for the very reason that Google loves Facebook Fan Pages in the first place - fresh content.
A few ideas ... beyond posting your listings (well durrr, everyone is doing that):
1. Post photos - not just of your listings, but of the community you work in, your favorite spots around town, or even your happy customers at the settlement table
2. Post links - to helpful information (tax credit, state/county/township news, community events, your favorite places to go, eat, hang out and shop
3. Post notes - you can use the Notes section as a blog of sorts ... when you create a new note, it will post to your fan page wall
4. Post videos - take a quick video ... you can talk about the latest market stats in your area, talk about different areas in your community and why they are so cool/interesting/fun, even a little video about you
5. Post events - create a new event when you are having an Open House or Brokers Open and invite your fans to attend
Remember you WANT people to comment on what you are posting and when they do - you should be commenting back. Even if it's just a "hey thanks for commenting". Let your fans know that you appreciate their fandom and recognize their comments.
Don't forget to share your page with the world. Similar to a website, you have to tell people about your Facebook Fan Page everywhere if you want them to actually check it out. Once you reach 30 fans, you can get your own Fan Page username (www.facebook.com/yoursupercoolpage) by going to www.facebook.com/username and setting up a name for your page. Once you have your Fan Page username, share it everywhere - your website, your email signature, your online profiles, even your print materials.
Have a great weekend!
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