25 April 2010

From Fanning to Liking

Last week, Facebook changed it's oh so popular with businesses, groups and Realtors Fan Pages to ... well, simply Pages. You are no longer asked to "become a fan" if you like what they are selling, representing or otherwise putting out there on Facebook.

In truth, Facebook has always called them Pages. We added the "fan" part since they allowed us to "fan" the pages we liked.

Now, we click the thumbs-up "Like" button. Hmmmm. I get it - you can get a lot more people to click "Like" than you probably can with "become a fan". But I have to say, thumbs down from me.





"Like" is not strong enough. I "like" loads of things. I am a bit more discriminating with my fanning. It's too early to tell what effect this will have on your Realtor pages, although I suspect your "people that like this" number will grow faster than you could accumulate fans.

Also amusing myself with wondering what all of those businesses with, "Fan us on Facebook" advertising will do with ... "like us"? Seems so lukewarm to me.

Have a great week!

PS: Okay, wow - posted this and then read an article on Mashable about a new website called likebutton.me that will show you what your Facebook friends "like" across various sites. Read the article here.

So ... of course I checked it out. Here is a screen shot of what I got (click on the photo to see it larger):













Pretty darn cool - although I still don't love the word "like".

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