New Signs >>> New Attitude!

We have new signs! They have a super fun 3-dimensional, deep blue sky look and a shiny, techie feel. Do you love them??? I do and I will love them even more when our web address is bigger. But that is already in the works ... take a peek:



I am hoping that all of these new, shiny signs will inspire you to add a little newness and shine to your listings out there.

Servicing your listing is so important and one thing that many agents let slide a bit when they get busy. Now is a great time to meet with your seller and freshen things up! A few suggestions ...

1. Talk to your seller about their current price. Update your CMA - Are they competitive with other similar homes on the market? Is an adjustment needed?

2. Explain the Coldwell Banker Buyer Bonus program and how it can help make their home more attractive to interested buyers.

3. Update your online media! Take new photos - so much is in bloom. Make a listing video and upload it to the Coldwell Banker On Location You Tube channel. Refresh your MLS data, ePropertySites information and other online marketing.

4. Update your print materials too! Create a business card for your listing with some basic information on the property and small photo of the house.

5. Try a different Open House strategy - twilight opens are always fun and allow you to break out of that traditional Sunday Open House funk.


So let the new signs inspire a new attitude and go get em!!!

Adding the ePropertySites Application to your Facebook Profile or Page

First, login to Facebook. Then go to the ePropertySites Facebook application:

http://apps.facebook.com/epropertysites-com


Directions from ePropertySites - Installing Facebook Application:

HINT: The first time you install the you will need to go to the Properties tab in our system and edit a listing and save to build the property database for the application.

Step 1 - Go to the ePropertySites facebook app page
Step 2 - Click "Go To Application" button, click ALLOW
Step 3 - Copy your Facebook ID number and paste into SETUP screen on ePropertySites
Step 4 - Click Applications, select "Real Estate Property Listings"
Step 5 - Click Add to Profile
Step 6 - Go to PROFILE on Facebook, click "+" sign, select "Homes for Sale"
Step 7 - Click your new Homes For Sale tab, at bottom under "Display a listing widget box on your profile wall!" click "Add to Profile" button, click ADD, click KEEP

A little how-to video from ePropertySites ...





Need to add the ePropertySites application to your Facebook Page (formerly known as a Fan Page)? The video below will guide you through this process:

From Fanning to Liking

Last week, Facebook changed it's oh so popular with businesses, groups and Realtors Fan Pages to ... well, simply Pages. You are no longer asked to "become a fan" if you like what they are selling, representing or otherwise putting out there on Facebook.

In truth, Facebook has always called them Pages. We added the "fan" part since they allowed us to "fan" the pages we liked.

Now, we click the thumbs-up "Like" button. Hmmmm. I get it - you can get a lot more people to click "Like" than you probably can with "become a fan". But I have to say, thumbs down from me.

"Like" is not strong enough. I "like" loads of things. I am a bit more discriminating with my fanning. It's too early to tell what effect this will have on your Realtor pages, although I suspect your "people that like this" number will grow faster than you could accumulate fans.

Also amusing myself with wondering what all of those businesses with, "Fan us on Facebook" advertising will do with ... "like us"? Seems so lukewarm to me.

Have a great week!

PS: Okay, wow - posted this and then read an article on Mashable about a new website called likebutton.me that will show you what your Facebook friends "like" across various sites. Read the article here.

So ... of course I checked it out. Here is a screen shot of what I got (click on the photo to see it larger):













Pretty darn cool - although I still don't love the word "like".