Okay folks, I totally heart that you are embracing social networking and putting yourselves and your business out there, however, there is a right and wrong way to go about your social postings. We will be addressing more social netiquette in your offices, but let's get started here first ...
You don't want to be "sold to" on Facebook and guess what, neither do your Facebook pals.
Warm me up first, start with a little hello message to my Facebook inbox or wall when you ask me to be friends. Then take me dinner, show me what you are all about with personal photos, your favorite music, movies and books, and then, if you've done it right - I will ask you about real estate.
Of course you can post your listings, share your listing videos and tours, even give me links to get more information. There are loads of cool apps you can use to promote your business and with the new Fan Pages - oh the FUN you could have there ... but some agents just don't get it.
The connections you make on Facebook will cheer your new listings, give you a thumbs up or a comment and you will gain their trust and loyalty over time. Facebook can help you grow your sphere of influence, change the perception of real estate in our area and reach out to people in a new way.
If you are NOT having fun, you're not doing it right.
Please remember that Facebook is a social networking site. BE SOCIAL. I know you can, you do it everyday with your clients. It's no different here - talk about things other than real estate. All business is social - whether online or offline.
Otherwise, I'll break up with you on Facebook.
No comments:
Post a Comment