Scratching the Free Surface

Agents meet with me all the time and tell me that they need to "work on their internet presence" and "what should they do"???

They come in expecting to talk about buying a tricked-out website, keyword advertising and blogging. Typically, they want me to share everything in my brain by osmosis in 15 minutes so they can get to their next appointment. I think most of them walk away a little surprised ... I am rockin the osmosis thing.

Not really.

What I tell them is the same thing I will you here - use the free stuff first.

Let's do this in list form, shall we?

1. Edit, maintain and use your CBH Agent Website
2. Sign up for profiles on Trulia, Zillow, Inman, etc. AND participate in the discussions going on
3. Get a Google Profile - http://www.google.com/profiles
4. Sign up on YouTube - create and update a community, agent profile or listing video(s)
5. Go to www.technorati.com - find and bookmark a few real estate blogs that interest you, then participate in the discussions on those blogs (please be relevant)
6. Do some social networking on LinkedIn, Active Rain and Facebook
7. Get involved with micro-blogging on Twitter or FriendFeed
8. Upload and share listing photos on Flickr - www.flickr.com

And I am just scratching the FREE surface here folks. Seriously. Work on those 8 things and then we'll talk more :)