2007 was the year of the Pre-Listing Presentation at Diamond. I feel like we trained an re-trained on this topic - why to use one, what to put in it, how to get the most out of a pre-listing presentation ... and, well you get the point. When we were first introduced to this concept from Steve Woodruff at a large company training program in 2003, I remember thinking, how simple, how different - I want one!
The pre-listing presentation was not really needed in that market and the idea of a post-listing presentation was definitely out! Well folks, if 2007 was the year of the Pre-Listing Presentation, then 2008 will be the year of the Post-Listing Presentation. Coldwell Banker has of course, developed a Post Listing Presentation for us - you can download this from CB Works (just use the search box and type in "Post Listing"). The presentation is in PowerPoint and can be modified to your hearts content. If you are interested, I have some scripting and other info that can help you utilize the "PLP".
The basic idea behind the PLP is to help the agent revisit the original goals that were laid out with the seller at the time of the listing presentation. The presentation gives you the opportunity to share with your seller how the local market has changed since you first listed the house and can help you in obtaining the dreaded price adjustment. You can show the seller what you have done to market the property, plus give them statistics on appointments, virtual tour views and more.
Just another tool you can use to help keep your sellers HAPPY :)
Happy Friday & have a great weekend!!!
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