Social Networking is not age-specific. When I am out in our offices and I hear, "I'm too old for that" or "I'm not tech savvy enough to understand social networking", I cringe! Social Networking is for EVERYONE! As real estate professionals, you network ALL the time! This is just another way to network.
Let's break it down ... Wikipedia defines Social Networking as:
A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Social networks connect people for free or at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust.
Click here for an extensive list of social networking sites from Wikipedia.
A good first step is to get on LinkedIn (www.linkedin.com). LinkedIn is a business social network where you can connect with current and former colleagues, classmates and other business or personal acquaintances. Past customers can "recommend" you with a positive review that you can post on your profile. No past customers? No sweat ~ get a friend or former colleague to recommend your work. Once you have created your LinkedIn profile, you can promote it on your personal website, blog, email signature and more.
Have fun with it :)
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