30 December 2008

End of the Year Exporting

As 2009 approaches, many of the fka Diamond agents have asked me about moving contacts into the Hside email program.

If you have not already done so - now is the time to transition :) This can be accomplished in the following way ...

For the Export:
If your contacts are in AgentAchieve, login and click on "Contacts"
On the left menu, click on "Import/Export" (all the way at the bottom)
Click the radio button that says "Export ..."
Click "Next"
By default, all of your contacts are selected here, click, "Show selected group members" to view
Click "Next"
Click "Export All Fields"
Click "Export Contacts!"
A pop-up will appear, click "Save" and remember where you saved the file!

Important Note -- this will not remove your contacts from AgentAchieve, it will only copy them



Now for the import ...

Login to your Hearthside Email
Click on "Contacts"
Click the "import/export" button at the top middle of the page
Click "Browse" and select your contact file that we just exported from AA
Click "Open" and then "Continue"

Here is the super fun part - matching the fields! Use the drop-down arrow in the "Corresponding Field Name" category to select the correct match to each field in the "Original" category.

For example: first name --> first name

Once you have completed the matching game, click "Ok"

Email me with questions!!!

Happy New Year!

16 December 2008

Smart Copywriting blog post by Seth Godin

I am huge fan of all things Seth Godin ... I devour his books and blog posts. The post I read today on Seth's Blog was simple yet complicated and creative. If you've never read a Seth Godin book, check out Amazon for all of his works or see the book list on his blog. Start with the post below ...

http://sethgodin.typepad.com/seths_blog/2008/12/the-power-of-sm.html

11 December 2008

Cool Things from Triple Play

Hey All - Happy Thursday! It was GREAT to see so many of you at Triple Play!!! I had a fab time as usual. Great education sessions, loads of networking and fun times!

If you missed a session (or missed the entire event) you can get the 2008 presentation handouts here: http://www.realtorstripleplay.com/handouts.htm

If you want the audio to go along with the handout, you can purchase those here: http://www.iplayback.com/prod_detail_list/165

For more information on any of the speakers at Triple Play this year, go here: http://www.realtorstripleplay.com/speakers.htm

The dates for the 2009 Triple Play event are Tuesday, December 8th through Thursday, December 10th - plan ahead!

08 December 2008

Triple Play 2008 - See you in Atlantic City, NJ!!!

You still have time!!! One of my favorite events, Realtors Triple Play, has begun! Sign up at the door for ONLY $75!

Get the 2008 schedule here.

Triple Play 2008 December 9th – 11th Atlantic City Convention Center

This is 2.5 days packed with some fantastic education sessions, networking opportunities and best of all – it’s right in our backyard!

Go to http://www.realtorstripleplay.com/ for all the details!!!

02 December 2008

The Quadrennial Ethics Deadline is Fast Approaching!

If you still need your Quadrennial Ethics Requirement, have no fear, you still have options!

Take the course ONLINE through the National Association of Realtors: http://www.realtor.org/mempolweb.nsf/pages/coetraining

The online course takes about 2.5 hours to complete. The course is broken down into byte size chunks with short (and super helpful) quizzes after each section. Once you complete the 25 question test at the end of the course, you're done! The short quizzes are for study purposes only and do not count toward your final score at the end.

Check your Associations for classroom options - see the list below. Most of the Ethics classes are free (and non-CE) at this point in the game. You must have this course complete before December 31st, 2008!!!

Associations/Local Boards
Bucks County
Berks County
Lehigh County
Montgomery County
Philadelphia County
Suburban West

Email me with questions/concerns!

01 December 2008

Cyber Monday and Twitter Search

Hello All & Happy Monday!!! This is an especially GREAT Monday because it's CYBER MONDAY!!! Woohoo :)

In case you are unaware, Cyber Monday is that wonderful day of the year where the retailers put everything ONLINE - on SALE! So, if you don't have time to shop the Black Friday sales, or just didn't want to get up at the crack of dawn - this is the day for you.

And what a great day to check out Twitter Search (maybe a few times even) for tips, info and advice on the best deals and steals. What is Twitter Search? It's a great way to get the BEST out of Twitter without making the commitment to actually join Twitter. Twitter Search will give you the skinny on just about anything tweeple are twitting about ...

So, checking Twitter Search for Cyber Monday deals at - Search.Twitter.com and type in "Cyber Monday" or anything else you are interested in :)

Happy Shopping!

25 November 2008

Social Bookmarking

Social Bookmarking is one of my favorite things to come out of the web 2.0 revolution. The two sites that I LOVE for social bookmarking are StumbleUpon and Delicious. These sites allow me to tag and share websites that I come across online and feel compelled to save for work or personal reasons. Now, if I am not on my computer, I can access my favorites from anywhere and everywhere.

A snapshot of my recent favs ...


How my favorites sites are saved is the super cool part - since I have added tags to my favorites sites, I can quickly and easily recall them without having to remember where I saved them. I have folders inside of folders inside of more folders in my old static favorites and honestly, for as organized as I thought this once was, now because I have so many saved, I find it cumbersome and hard to navigate.

Your tags are your labels - here is a snapshot of my tags:


So, why would YOU want to do this? The "social" part of Social Bookmarking is hands-down the reason you should get involved. SHARE your links with people you are connected with AND they will share with YOU!!!

Web 2.0 is all about participation. Why keep all of the cool information you find online to yourself? Share it with others and they will share with you!

You might even learn something!!!

21 November 2008

14 November 2008

Calling all Twits - More on Twitter!

It's Friday! Let's talk Twitter!

If you haven't heard me talking about Twitter in your offices, then you may have heard about Twitter during the election ... if you still have that blank stare, let's get you up to speed!

What is Twitter? Twitter is a micro-blogging platform.

Don't panic - I know what you thinking ... what is micro-blogging? Let's break the word apart, micro means tiny or small and blogging is well, this ... a conversation, a live journal, a learning tool and more.

So, with Twitter, you are answering the question, "What are you doing now"? You answer the question in 140 characters or less - that's the tiny part. Don't you LOVE this???
Remember - you can micro-blog on LinkedIn and Facebook too! More on that later ...

Want to learn more ... check out some of the resources below:

Video - Twitter in Plain English from Common Craft




Blog Post - CBH EDU 2.0 9/15/08 -- http://edu2dot0.blogspot.com/2008/09/micro-blogging-with-twitter-and.html


Blog Post - HOW TO: Build Community on Twitter

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12 November 2008

More of the "Now What" - More Biz Uses for Facebook

Let me start out by saying that Facebook is not specifically a business social networking site (like LinkedIn or ActiveRain), but I believe that you can have some business success on Facebook if you can walk that business/social line.

You've heard me say it before - that line that used to exist between our personal lives and our business lives is getting blurry. Depending on how immersed you are in social media at this point, you may have almost no line at all anymore. The good news is - business is social :)

Think of Facebook as a way to soft sell your business and listings. A few ways you can accomplish this are:

1. Update your Facebook status to show what you are doing ... are you showing houses? Type it in! Listing a home? Type it in! One small word of caution - don't have every status update you type in be work-related.


2. Use the Post option to let your Facebook friends know about a new listing, price changes, or even an update to your personal website. You can post the URL for your listing fairly easily. If you are using Postlets, Realtor.com or even your microsite, each listing has it's own unique URL if you drill down far enough. A link to your virtual tour is simple to add as well in this section.


3. Create a separate Photo Album for each listing you have - use the Photos tab, create a new Album and name it the property address. Upload your property photos and include info about the home in the album information. You even have the option to share the album with folks that are not on Facebook!


These are just a few ideas to get you started - but we are only scratching the surface!

Remember that your Facebook page should not be all business, if you want a business-only social networking site use LinkedIn or ActiveRain. If you use Facebook as a way to connect with your sphere of influence in a meaningful way - you will see the rewards.

10 November 2008

1 in 12.5 Million is Still a Killer Business Model for Spammers

Great post on Mashable by Adam Ostrow:

1 in 12.5 Million is Still a Killer Business Model for Spammers

As someone who often wonders - who in the world would actually click ON THAT??? It's interesting to see how these clicks translate into dollars for spammers.

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Facebook Privacy

Our CBH agents are getting on Facebook at an amazing rate! I am happy to see so many of you embracing this form of social networking and I hope to provide you with more information, specifically, the answer to the famous, "now what" question. This question has many answers and I will attempt to address as much of the "now what" as I possibly can in this and future blog posts. We will start with Privacy, as that is a key ingredient to making you feel comfortable with using Facebook.

I want you to feel comfortable about the information that you are sharing online. Remember the Mother Rule, but don't be afraid to post appropriate information and photos.

So, let's see what your privacy options are ... go to "Settings" - next to your name (top right).


So, on th screen above, click Profile.


There are two tabs: Basic and Contact Information ... let's look at BASIC.

Use the drop-down arrows to select who will see your information. You can specify, "Everyone, Only Friends, Some Friends or Only Me" here. You can also open your profile up to your Network - that is the "Philadelphia, Doylestown or Coldwell Banker" network you joined when you initally signed up. You can lock your information down as much or as little as you want.

If you click Custom Settings, you can drill down even further into your privacy options (see below).

You can also "Exclude" certain friends. Let's say you are Facebook friends with Chris Beadling, but you don't want Chris to see your family photos. Type in Chris's name in the "Exclude" box and this will exclude him from seeing this information.

You can also group friends and exclude folks in an entire group. One group that is built into Facebook is th Limited Profile. You can add Facebook friends to this group by ...

> Click on Friends
> Click on Limited Profile
> Type in the friends you want to add or click, "Select Multiple" to add them all at once
> Click Okay

Your Photo Albums have their own privacy options on Facebook. Click on Photos, then My Photos and finally, Album Privacy to set the permissions for the photos you upload on Facebook.
These are the basic privacy options you have with Facebook, but there are even more ... email me if you have a specific question.

Have a great week!



06 November 2008

Birthday Wishes - Another Reason I Heart Tim Sanders

One of things I always talk about when we discuss the practical uses of Facebook is the simple act of wishing a contact "Happy Birthday". It's super easy with Facebook- they tell you a day or two in advance, right on your homepage. I usually tell the group about Chris Orth, an agent in our Philadelphia Office that does this regularly. Since Chris has ~ 400 friends on Facebook - this is a POWERFUL networking tool for him.

People want to know that you care, plain and simple, in your business life and your social life.

You know I heart Tim Sanders - today he had a great post all about how wishing one of your contacts a happy birthday is a great little networking tool. Tim says, "I've noticed that great networkers are birthday wishing fanatics."

Become a fanatic! You can do this ... post a little note on their Facebook wall or send them an email. Wishing someone happy birthday is another meaningful way to connect with your sphere of influence. Show them that you care.

Read the full blog post here.

Okay, I joined LinkedIn - now what?

I'm so glad you asked! The answer is ... YOU DECIDE (and you thought we voted already). I wanted to post a few answers to that "now what" question that I get every so often in one of our offices where I have been evangelizing these social networking tools.

So, you posted your "resume" on LinkedIn, you uploaded a photo, maybe joined a group or two ... what should you do next?

> Reach out to others - you can send invitations to people who are not already on LinkedIn and ask them to join. To do this, click on the green button that says, Add Connections - from here, you can type in a name and email address, upload a contact file and check your webmail or Outlook contacts.



> Ask for a recommendation, or two or three and recommend others that you are connected with on LinkedIn. My general rule of thumb, if you are not feeling it, don't write a recommendation out of obligation. Get recommended from past clients!!! To do this, click on Profile, then click Recommendations - from this screen you manage, send and request your recommendations. Start with the Request tab ...



> Put your customized LinkedIn address into your email signature. When you first sign up for LinkedIn, you have the option to customize your public profile URL. Most of you probably blew this off because you were not sure what it was ... have no fear, you can go back. Click on Profile, then click Edit Public Profile Settings (on the right) - that will open the screen below. Type your name in the box - ie: Stefanie Hahn and click Set Address. Google your name in a week or so and you will be very pleased. Don't leave this screen without highlighting and copying your customized LinkedIn URL! Add this URL to your email signature, website and more. We'll get into the fancy buttons later ...

Running out of room ... next post - "What now" with regard to Facebook!

Thanks all - have a GREAT day!!!

29 October 2008

Get ColdwellBanker.com on MORE than just your iPhone and BlackBerry!

Hello All & Happy Wednesday!

Coldwell Banker has been promoting recently that you can now get a mobile version of the www.ColdwellBanker.com site on your iPhone and BlackBerry. I LOVE THIS!!!

However, I wish they would mention that you can also get this on ANY internet-enabled phone ... say for example the Palm Centro that Coldwell Banker gave away at their International Business Conference last year.

To access the mobile version on your device that is not an iPhone or BlackBerry ... simply pop onto the internet and type "m.coldwellbanker.com". Search for properties, open houses and agents right from your phone!

So what is a mobile version? Simply stated, it is a scaled down version of the main site, in this case, the corporate Coldwell Banker site. A mobile version of a website is made for the smaller screens on our devices, they will not have all of the functionality of the main site, but you will have access to some of the major features. Most of the time, if you type in the original www site url you will be redirected to the mobile version, but this is not always the case.

Many of your favorite websites have mobile versions of their own sites, for example:

www.cnn.com >>> m.cnn.com
www.npr.org >>> m.npr.org

Some will have "wap.sitename.com" instead of the "m". WAP stands for Wireless Application Protocol - yet another open source platform (you know how I love open source anything)!

So ... even though CB is saying iPhones and BlackBerry's - we know - we all have access to the new mobile version of coldwellbanker.com as long as we can get online on our phones!

GO PHILS!!!

23 October 2008

Social Media Mishaps - No, Dad, I Didn’t Sell My House…

Hello all & Happy Thursday:
I loved this post on the BH&G blog today - see below for the link. It made me think about all of the times I have linked a blog post to my Facebook account ...

I want you to embrace social networking to the fullest, but you still have to call mom every so often.

No, Dad, I Didn’t Sell My House…

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07 October 2008

Are You Sure You Want To Send That???

Happy Tuesday! Wow - so excited to read on the Official Gmail Blog today about a new tool that Google is developing called Mail Goggles.

Here is how it works ... you are typing that late night email after a long and hectic day and you click "send". When you have Mail Goggles enabled, Google will ask you to solve some simple math problems ... the idea being that if you are in your right mind, you will be able to solve problems and therefore your email is probably not a random late night thoughtless rant. If you can't solve the math, your email won't send.

Granted this will not always save you from sending out emails that you should not send in the first place. Not to mention the math-phobics out there that will get nutty at even the simplest of math problems ...

Mail Goggles are still in development from Google ... check out the blog post I am referring to here.

01 October 2008

Challenging Layouts

Happy Wednesday! GO PHILS!!!

Fascinating blog post by Mark Frauenfelder on BoingBoing yesterday entitled, "Apartments Designed to Challenge Residents". These "reversible destiny lofts" are designed to keep your mind and body young and healthy. You won't find a comfy chair in the place!

Check out the Lofts for Rent (plus video) here.

For more on reversible destiny and the work of these artists-architects-poets Arakawa and Madeline Gins - check out: http://www.reversibledestiny.org.

30 September 2008

Get Smart with MIT Open Courseware

The Massachusetts Institute of Technology offers 1800 online courses (woot!), aptly named MIT OpenCourseWare - complete courses with lecture notes, exams and videos on their MIT OCW website. The courses are free (double woot!) but you are highly encouraged to "donate" throughout the site. Now, don't rush on to the MIT site without reading this next bit ...

The skinny:
1. The MIT OpenCourseWare is not the same as getting an MIT education. You will not be able to get a degree or even college credit - in fact, you don't even have to register to get started.

2. The courses are not exact replicates of MIT courses and you will not have access to the MIT staff and faculty.

MIT first launched OCW in 2001 and last year they published almost all of their courses and saw their site traffic jump to 2 million visits for a new monthly record. Courses range from the topics of Aeronautics and Astronautics to Writing and Humanistic Studies and everything in between.

Have kids in high school? Teach high school? Check out the Highlights for High School section for some wicked cool resources and even high school courses created by MIT students. FUN.

Some very cool things are happening online with open source offerings and this is just one! I promise, this will blow you away - don't miss out.

19 September 2008

eCards and eNewsletters on CB Works

Just a reminder that CB Works has some GREAT eCard and eNewsletter options available to all of you ... I was just on and found a new Halloween card - so FUN. To send one of your own, go to:

http://cbworks.coldwellbanker.com/app/SelectECard

Click on the "Tutorial" to obtain detailed instructions - view on your computer or print. Click on "Settings" to add your personal information (name, contact information, etc.).


There are two tabs under eMarketing - eCards and eNewsletters, click on "eCards" to view a large assortment of eCards to send. The eCards are broken up into various categories - click on a card to preview it.
When you have selected the eCard you want to send, click "Personalize this eCard" enter your message (watch character lengths). Then schedule your eCard and email it off!

Go Birds!


Twitter (and You!) Redesign the Page

Twitter (and You!) Redesign the Page

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16 September 2008

Saving the World at Work - a new book by Tim Sanders

Hello All & Happy Tuesday!

Today, one of my fav authors, Tim Sanders - who wrote The Likeability Factor and Love is the Killer App, released a new book - Saving the World at Work. I can't even tell you how excited I am to read this book.

I teach Tim's ideas, behaviors and methods to new and seasoned agents because I believe his work to be so crucial to your personal and professional development. I would challenge anyone to read his books and not become a believer (and a lovecat).

Tim's first book, The Likeability Factor, is a revolutionary book that I have on my "must read" list for any new agent. While the idea behind the book is simple, it is all too easy to forget the little things - like a smile - that can make a big difference. The book goes way beyond the power of a smile and I promise you will be changed after reading it.

Tim's second book, Love is the Killer App is a little more out there in regard to his writing style but now, as I reflect back on reading this book, I think that his ideas were ahead of their time. Tim talks about the importance of gaining knowledge, building a network and then sharing your knowledge and connections ... sounds like the blogging/social networking/wiki world we live in today. I loved this book even more than his first and I did what I was told ... lots and lots of reading (still), networking and of course, sharing :)

So, you can imagine my excitement as I have been counting down the days for the release of his third book, Saving the World at Work. I promise to report back as soon as I am finished!

Get more info on Saving the World at Work here.
Read Tim's blog, Sanders Says here.

Have good one :)

15 September 2008

Micro-blogging with Twitter and FriendFeed

I know that some of you are still getting used to the idea of "blogging" and I here I am wanting to discuss "micro-blogging". Am I out of my mind? Some would say yes. Personally, I think micro-blogging is an easy concept to wrap your head around.

Consider Twitter ... all you have to do is answer one question, "What are you doing?" That it's - one question the only caveat being that you have to answer in 140 characters or less. I get some great ideas/insights/information and more from my twitter friends, affectionately known as "twits".

Before getting involved, be a voyeur ... read twitter posts without being on Twitter through Twellow. Twellow breaks all of the Twitter posts into user-friendly categories or search by person to see all posts from that user.

Looking for a more robust micro-blogging app? Try FriendFeed - update and follow your family and friends through posts, photos and more.

Micro-blogging is a great first step into blogging. Start writing - follow some folks - write some more - get some followers - the FUN never ends!!!

So, what are you doing now?

08 September 2008

Home Warranty Website Tools & Triple Play 2008

Okay, who knew? Some way cool tools on the First American Home Buyers Protection Plan website - thanks Marie!!! Go there, and then click on the gold "Realtor Services" tab ... click on "Register for the Keep in Touch referral program".

Per the website, "First American Home Buyers Protection makes it easy to 'Keep In Touch' with your clients and gain valuable referrals with these personalized high-quality color postcards mailed throughout the year".

These are free postcards people! Lots of other helpful info can be found under the "Realtor Services" tab - check it out!

On another note, one of my fav events, Realtors Triple Play, is opening up registration for the 2008 event tomorrow! Get the 2008 schedule here.

Triple Play 2008

December 9th – 11th

Atlantic City Convention Center


This is 2.5 days packed with some fantastic education sessions, networking opportunities and best of all – it’s right in our backyard!


Sign up starting tomorrow for only $60 here - http://www.realtorstripleplay.com/registration08.htm


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